The wind noise bugs the daylights out of me even though my hearing sux pretty bad, Years of drag cars, drag boats, inboard hydros with the exhaust about a foot away from my helmet took it's toll plus shooting sports......!
I wear hearing aids in both ears now which helps to hear (ask my wife) but they do zero for noise reduction....just the opposite. Only tried ear plugs one time and they were such a pain to get in I said to Hell with it. They were the foam kind we use while shooting and I hate them for that as well and went to noise cancelling headphones.
If there was something easy and reliable I would try it again?